Years ago, back in the film days, I worked with a Canon brand camera. Then came the digital revolution and many photographers upgraded from film to 8 or 12 megapixel cameras. I did not need digital; I needed to upgrade my artwork.
In 2005 I visited my local camera dealer to discuss upgrade options. He showed me Hasselblad’s H2 medium format film camera; I fell I love instantly. Medium format film is larger than 35mm film; the H2 was intuitive, simple and well designed. The lenses were spectacular and the viewfinder was huge and bright. The H2 had a Profile function which saved all settings to a user Profile (every camera should have this, surprisingly, for instance, the new Fuji GFX100(s) does not have a Profile feature!).
The H2 was extremely different than my Canon camera: far fewer technical bells and whistles (none of which I ever needed) liberated me from technology; I could see more through the viewfinder – it was like staring at a transparency through a loupe on a light table – which allowed me to see more. I worked more creatively and became more methodical, more deliberate; I focused on the artwork, not the tech.
I learned quickly that the upgrade was not without issues. There were some film advancing issues, among others; Hasselblad marketed the H2 as t